Cause related marketing is a partnership between a for-profit company and a non-profit organization that increases the company’s sales by aligning with a charitable cause to influence buying decisions.

Canadians are more likely to buy goods and services from a company that commits resources to social and community concerns. Canadians reward companies that care about the issues that affect them. Cause related marketing provides an opportunity for your company to benefit from association with SOS Children’s Village BC and demonstrate support for present and future generations.